[参考角色定位]
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![[参考角色定位] 图1 定义主款产品轮廓、四分之三旋转角度、水粉/丙烯绘画渲染风格、珊瑚粉背景主色与粉色鞋带细节。除非另有说明,忽略背景、姿态与构图。 图2 定义多款生活方式步行…](https://media.openimages.relakkesyang.org/images/2088914881772683472/1.jpg)
color_palette · high-contrastcolor_palette · vibrantcomposition · close-upcomposition · dynamic-diagonalmood · energeticmood · playful
提示词(原文,逐字保留)
[REFERENCE ROLES]
Image 1 defines the primary hero product silhouette, 3/4 rotating angle, gouache/acrylic painterly rendering style, coral-pink background color key, and pink-lace detailing. Ignore background, pose and composition unless specified.
Image 2 defines the multi-pair lifestyle walking ensemble — four sneaker colorways in motion on a marigold-yellow ground, cropped-leg framing and stride rhythm. Ignore background, pose and composition unless specified.
Image 3 defines the alternate shell-toe silhouette (Superstar-style), profile framing, red-lace detail and pink-background palette variant. Ignore background, pose and composition unless specified.
Image 4 defines the worn close-up detail — striped socks, cropped ankle framing and lace-bow styling. Ignore background, pose and composition unless specified.
Image 5 defines the glossy macro detail treatment — patent-sheen stripe close-up, white-lace tangle and heavy painterly brush texture. Ignore background, pose and composition unless specified.
Create a 15-second, 16:9 motion graphics commercial for a bold, hand-painted sneaker campaign built entirely from gouache/acrylic illustration frames coming to life.
Draw from Mid-Century/Saul Bass graphic boldness fused with hand-painted pop-art illustration: flat saturated color fields, visible brush texture, thick painterly outlines, high-contrast primary palette (cobalt blue, marigold yellow, coral pink, cream white), retro commercial energy.
Aim for 50% playful/retro-pop and 50% punchy/high-impact: bouncy, tactile, hand-crafted, aggressively energetic from frame one. Never photorealistic rendering, never soft gradients, never 3D CGI sheen, never a slow or gentle opening, never a single static full-frame shot held longer than 1s outside the final lockup.
Build the sequence as a multi-panel collage system — a living grid of hand-painted panels that split, slide, spin, stutter and slam together constantly. Maximize panel density: favor 2-up and 3-up simultaneous panels over single full-frame shots whenever possible. Shoes must always be doing something — snapping, rotating, striding, flashing — never static except the final hold.
ACT STRUCTURE (max density, split-screen forward):
0.0–0.6s: 3-panel split-screen flash-grid — macro stripe streak / lace whip-crack / sole flash (Image 5 + Image 1 detail) appear simultaneously in three vertical panels on one sharp hit.
0.6–1.2s: Panel push-slide — all three panels slam together into one frame as the hero pair (Image 1 role) snap-rotates into center, landing hard on the beat drop.
1.2–1.8s: Stroboscopic freeze-stutter — hero pair double-flashes (2 quick freeze-repeats) for extra punch.
1.8–3.0s: Diagonal razor-slice wipe into a macro stripe/lace close-up (Image 5 role), glossy patent highlight sweep.
3.0–5.5s: 2-up split-screen — left panel: walking ensemble legs mid-stride (Image 2 role); right panel: hero pair mid-rotation (Image 1 role). Panels swap sides and reconfigure on every beat.
5.5–8.0s: Kaleidoscope panel-spin wipe — four small panels spin radially around center, resolving into the shell-toe colorway (Image 3 role) rotating into profile, red laces cinch tight.
8.0–9.5s: Frame-in-frame inset — worn ankle close-up (Image 4 role) pops open as a small panel inside the shell-toe frame, then snap-expands to full-frame.
9.5–12.5s: Rapid-fire 3-panel split flash montage — hero pair / macro stripe / walking legs cycle across three simultaneous panels on 3 quick hits, building energy back up.
12.5–15.0s: Panels slam together into a single cobalt-blue color block; hero pair center-frame, "adidas" wordmark + trefoil build on with a color-block reveal, hold perfectly motionless for 1.0s.
TYPOGRAPHY & LOGO:
All on-screen text/logo must remain perfectly sharp, stable and legible at all times.
Use only the text "adidas" and the trefoil mark. No Chinese characters, no garbled, warped, stretched or misspelled text.
The wordmark appears only once, in the final act, lower-third placement, clear of the product silhouette.
Animation style: hard color-block reveal, wordmark builds on in one confident snap — no letter-by-letter typing, no soft fade.
Hold the final lockup (product + wordmark) fully formed and motionless for 1.0 second.
TRANSITIONS:
Vary aggressively and mix freely from: multi-panel split-screen grids (2-up, 3-up), panel push-slides, stroboscopic freeze-stutters, diagonal razor-slice wipes, kaleidoscope panel-spins, frame-in-frame insets, geometric iris wipes, silhouette match-cuts, hard color-block wipes, snap zoom-cuts with motion-blur smear.
Keep every transition crisp, fast, punchy and strictly collage-driven. No soft dissolves, fluid morphs, gentle fades, organic morphing, or any transition slower than a hard cut.
BGM: an original 15-second commercial cue, uptempo, 50% retro-funk playful and 50% punchy/high-impact. Bouncy, tight and aggressive from frame one — no slow intro.
Instrumentation: syncopated electric bass, wah-guitar stabs, tight snare rolls, hand claps, sharp brass hit accents.
Timeline:
0–0.6s: sharp brass stab + snare hit on the split-panel flash-grid.
0.6s: bass drop + clap on the panel-slam hero reveal.
1.2s / 1.8s: two quick hits matching the freeze-stutter.
1.8s–3s: brass stab on the razor-wipe to macro detail.
3s–5.5s: groove tightens into the split-screen swap rhythm, fast hi-hat subdivision matching each panel reconfiguration.
5.5s: snare roll into the kaleidoscope spin and shell-toe reveal.
8s: single hit on the frame-in-frame inset pop.
9.5s–12.5s: three rapid stabs matching the flash montage panels.
Last 2.5s: full band final stab, freeze hard on the logo hold.
Keep it tight, fast and confident throughout. Never atonal, never ambient, never a slow build, never imitate any existing melody.
Add short, sharp whooshes and impact hits synchronized to every panel split, slam, spin and cut. Keep them designed and restrained despite the high density.
中文译文
[参考角色定位]
图1 定义主款产品轮廓、四分之三旋转角度、水粉/丙烯绘画渲染风格、珊瑚粉背景主色与粉色鞋带细节。除非另有说明,忽略背景、姿态与构图。
图2 定义多款生活方式步行组合 —— 四款配色运动鞋在万寿菊黄地面上行进、裁切腿部框选与步态节奏。除非另有说明,忽略背景、姿态与构图。
图3 定义替代款贝壳头轮廓(Superstar 风格)、侧面框选、红色鞋带细节与粉色背景配色变体。除非另有说明,忽略背景、姿态与构图。
图4 定义穿着近景细节 —— 条纹袜、裁切脚踝框选与鞋带蝴蝶结造型。除非另有说明,忽略背景、姿态与构图。
图5 定义光泽微距细节处理 —— 漆皮光泽条纹特写、白色鞋带缠绕与厚重绘画笔触纹理。除非另有说明,忽略背景、姿态与构图。
制作一支 15 秒、16:9 的运动图形商业广告,用于一组大胆、手绘风格的运动鞋系列,由水粉/丙烯插画帧逐帧"活"起来组成。
融合中世纪现代主义/Saul Bass 平面图形的大胆感与手绘波普插画:饱和平涂色块、可见笔触纹理、粗厚的绘画描边、高对比原色配色(钴蓝、万寿菊黄、珊瑚粉、奶白),复古商业能量。
目标 50% 俏皮/复古波普 + 50% 强硬/高冲击:弹跳、触感、手作感,从第一帧起就极具攻击性的能量。绝不采用照片级写实渲染、绝不柔和渐变、绝不 3D CGI 高光、绝不缓慢或温和的开场、除了最终定版画面外,单一静态全幅镜头保持时长不得超过 1 秒。
将整段构建为一个多面板拼贴系统 —— 一张由手绘面板构成的"活"网格,持续地分裂、滑移、旋转、抖顿、猛撞。最大化面板密度:尽可能优先选择 2 联与 3 联同时出现的面板,而非单一全幅镜头。鞋子必须始终处于运动状态 —— 弹动、旋转、迈步、闪光 —— 除最终定格外不可静止。
叙事结构(最高密度、推进式分屏):
0.0–0.6s:3 联分屏闪光网格 —— 微距条纹掠过 / 鞋带鞭裂 / 鞋底闪光(图5 + 图1 细节)以一次干脆的重击同步出现在三条竖向面板中。
0.6–1.2s:面板推滑 —— 三块面板猛撞合为一帧,主款鞋对(图1 角色)弹旋至画面中央,在重拍落下瞬间硬着陆。
1.2–1.8s:频闪定格抖顿 —— 主款鞋对双重闪现(2 次快速定格重复)以增加冲击力。
1.8–3.0s:对角剃刀式切割擦除,转入微距条纹/鞋带特写(图5 角色),漆皮高光扫过。
3.0–5.5s:2 联分屏 —— 左面板:步行组合腿部步态中段(图2 角色);右面板:主款鞋对旋转中段(图1 角色)。面板在每个节拍上互换位置并重构。
5.5–8.0s:万花筒面板旋转擦除 —— 四块小面板绕中心径向旋转,解析为贝壳头配色款(图3 角色)旋转至侧面,红色鞋带收紧。
8.0–9.5s:画中画内嵌 —— 穿着脚踝特写(图4 角色)作为小面板弹出于贝壳头画面中,再猛地扩张为全幅。
9.5–12.5s:连珠炮式 3 联分屏闪光蒙太奇 —— 主款鞋对 / 微距条纹 / 步行腿部在三次快速重击下循环跨三块同时面板,重新蓄积能量。
12.5–15.0s:面板猛撞合为单一钴蓝色块;主款鞋对居中,"adidas" 字标 + 三叶草以色块揭示方式构建登场,完美静止保持 1.0s。
字体与 Logo:
所有屏幕文字/Logo 必须始终保持完美锐利、稳定、可读。
仅使用文字 "adidas" 与三叶草标志。不得出现中文字符,不得出现乱码、扭曲、拉伸或拼写错误的文字。
字标仅出现一次,位于最终幕,下三分之一位置,远离产品轮廓。
动画风格:硬色块揭示,字标以一次自信的"咔哒"完成呈现 —— 不逐字打字、不柔和淡入。
最终定版(产品 + 字标)完整成型后保持 1.0 秒完全静止。
转场:
积极变化并自由混用:多面板分屏网格(2 联、3 联)、面板推滑、频闪定格抖顿、对角剃刀式切割擦除、万花筒面板旋转、画中画内嵌、几何光圈擦除、轮廓匹配剪辑、硬色块擦除、带运动模糊拖尾的硬切推拉。
每个转场都应保持干脆、快速、强硬且严格基于拼贴。不得使用柔和叠化、流动变形、温和淡入、有机变形,或任何比硬切更慢的转场。
配乐:原创 15 秒商业音乐 cue,快节奏,50% 复古放克俏皮 + 50% 强硬/高冲击。从第一帧起就弹跳、紧凑、具攻击性 —— 不得有缓慢前奏。
配器:切分电贝斯、哇音吉他短刺、紧凑小鼓连击、拍手、尖锐铜管重音。
时间线:
0–0.6s:尖锐铜管刺 + 小鼓重击,落在分屏闪光网格上。
0.6s:贝斯下坠 + 拍手,落在面板猛撞的主款揭晓。
1.2s / 1.8s:两次快速重击,匹配定格抖顿。
1.8s–3s:铜管刺,落在切入微距细节的剃刀擦除。
3s–5.5s:律动收紧进入分屏互换节奏,快踩镲细分音匹配每次面板重构。
5.5s:小鼓连击接入万花筒旋转与贝壳头揭晓。
8s:单次重击,落在画中画内嵌弹出。
9.5s–12.5s:三次快速刺音,匹配闪光蒙太奇面板。
最后 2.5s:全乐队最终刺音,在 logo 定格处硬冻结。
全程保持紧凑、快速、自信。绝不走调、绝不氛围化、绝不缓慢铺垫、绝不模仿任何已有旋律。
为每一次面板分裂、猛撞、旋转、剪辑,添加短促、锐利的气声与冲击重音同步配合。尽管密度极高,仍需保持设计感与克制。
来源与署名
原文由 @koldo2k 发布在 X:查看原推文。 本页逐字保留原文并提供机器翻译的中文解读;版权归原作者所有。
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